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Catch up with the very latest news and useful articles on how schools and colleges can improve their marketing and digital presence.

make school open evening success

How to make your open evening a success

It’s back to school, back to reality and back to the daily routine. With your eye on so many different aspects of school life, not least settling in your new starters, it’s all too easy to leave the planning of your open evening to the last minute.

Blog managing expectations from start

School Branding Matters

How you present yourself greatly influences what people think about you. And that applies just as much to schools and academy trusts as it does to businesses. That’s why it’s so important to create the right brand experience that conveys the real essence of your vision, values and learning ethos.

inco education budget 2016 academy

Budget power! Making the most of your academy status

George Osborne has now delivered his 8th Budget since becoming Chancellor and it would appear that yet more changes are afoot for English schools.

Tips on how schools can use social media inco education blog

Tips on how schools can use social media

In our recent blog we identified the key school social media channels and how to manage your school social media account. In this blog we will provide you with tips on how you can use social media to drive engagement and add value.

blog inco education the growth of video marketing

The Growth of Video Marketing

The rise of video content marketing has seen considerable growth in last 2 years and now formulates an integral part in every digital strategy and budget. Cisco (the American technology giant) predicts that video will account for 69% of all consumer internet traffic by the end of the year!

blog inco education social media for school

Social Media for Schools

The use of social media in education continues to be something of a hot topic with arguments both for and against with concerns over some of the e-safety risks. However, the growth and increase of school digital marketing makes it impossible to ignore.

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