12th Jan 2015
Attracting your audience online
Clearly marketing your school doesn't start and end with your school website. It also extends to your branding, prospectus, social media presence, what you are doing on mobile and how you are enhancing the learning experience.
11th Dec 2014
The weekly newsletter is inevitably focussed on content rather than design
Of course, providing parents, students and staff with information about the week by week running of the school is vital, and nothing should slow down the production of this channel of communication.
11th Nov 2014
What makes a brilliant school website?
Take a look around the internet at the websites of the schools in your area, and the chances are you will see a variety of different styles, approaches and designs.
17th Sep 2014
Everything that must be on your website
There are a large number of mandatory issues, essential facts and highly desirable details that should be on every school website. In 2012 the government laid down details through legislation, which have to be on every school website, from admission arrangements to details regarding the pupil premium.
15th Jul 2014
Managing expectations from the start
Re-designing the school prospectus and website is a major undertaking, not least because the new design has to meet the requirements of all the various stakeholders in the school, from governors and teachers to parents and students.
20th Mar 2014
What change can a school make that will have the biggest impact on the largest number of people?
It might be thought that the answer to the question above would involve the opening of a new facility, the introduction of a new syllabus, the arrival of new staff or something along those lines.