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Catch up with the very latest news and useful articles on how schools and colleges can improve their marketing and digital presence.

Category: Branding

Blog managing expectations from start

Why powerful branding is critical to your MATs success

Multi-Academy Trusts (MATs) are now part of the education landscape. With hundreds of academies vying for the attention of the same prospective pupils in their region, competition is rife.

Blog managing expectations from start

School Branding Matters

How you present yourself greatly influences what people think about you. And that applies just as much to schools and academy trusts as it does to businesses. That’s why it’s so important to create the right brand experience that conveys the real essence of your vision, values and learning ethos.

blog schools need digital strategy

Why schools need a digital strategy?

Every Headteacher will know how important it is to present their school in the best possible light. Raising the profile of the school and having a robust strategy for increasing entrants is all part of a Headteacher's remit and at INCO Education we can offer you the support and advice you need to showcase your school and all the great things it has to offer in the online world.

blog presenting your school to world

Presenting your school to the world

Starting with your school website, it is important to remember that your website is effectively your online shop front. It presents your school to the world and demonstrates the culture and image you want to convey.

blog online presence

Attracting your audience online

Clearly marketing your school doesn't start and end with your school website. It also extends to your branding, prospectus, social media presence, what you are doing on mobile and how you are enhancing the learning experience.

blog weekly newsletter

The weekly newsletter is inevitably focussed on content rather than design

Of course, providing parents, students and staff with information about the week by week running of the school is vital, and nothing should slow down the production of this channel of communication.

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