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Catch up with the very latest news and useful articles on how schools and colleges can improve their marketing and digital presence.

Category: Marketing

inco education effective marketing digital presence

Effective Marketing and Digital Presence

Finding cost-effective, high impact ways of marketing your school to parents (each year) can be notoriously difficult to manage and very time-consuming, taking school leaders outside of their natural comfort zone.

make school open evening success

How to make your open evening a success

It’s back to school, back to reality and back to the daily routine. With your eye on so many different aspects of school life, not least settling in your new starters, it’s all too easy to leave the planning of your open evening to the last minute.

Tips on how schools can use social media inco education blog

Tips on how schools can use social media

In our recent blog we identified the key school social media channels and how to manage your school social media account. In this blog we will provide you with tips on how you can use social media to drive engagement and add value.

blog inco education the growth of video marketing

The Growth of Video Marketing

The rise of video content marketing has seen considerable growth in last 2 years and now formulates an integral part in every digital strategy and budget. Cisco (the American technology giant) predicts that video will account for 69% of all consumer internet traffic by the end of the year!

blog inco education social media for school

Social Media for Schools

The use of social media in education continues to be something of a hot topic with arguments both for and against with concerns over some of the e-safety risks. However, the growth and increase of school digital marketing makes it impossible to ignore.

blog show your school through video

Showcase your school through video

Many schools are starting to see the power of digital media to promote themselves. Using video as a medium for marketing the school is becoming increasingly popular because it offers a tangible way of showcasing the core values of the school to their target audience.

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