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This section offers some useful articles on how schools and colleges can improve their online presence.

Does my school still need a printed prospectus?

Blog managing expectations from start

Whilst we live in a digital world, don’t lose sight of the fact that the look, feel and content of your printed prospectus still counts as this may often be the first impression that parents and pupils get of your school.

Of course, your school will have a website, social media platforms and perhaps even its own mobile app, but all of these tools do not take the place of a beautifully designed, well-written, high-quality prospectus. At least that’s what school leaders tell us.

There’s something about flicking through the pages and images and perhaps even the smell of those freshly printed pages that makes an instant connection with parents.

Whilst parents may go online for more insight, a prospectus is something they can take away, read at their leisure and compare with others that they might have picked up at open events and evenings.

So, it’s not a question of whether a school needs a prospectus – it’s certain that they do. It’s more a question of making sure yours stands out!

We can provide an end-to-end service covering prospectus messaging, content, tone, conception, design, photography and print/finish services. Interested?

INCO is a leading web design and development, branding and marketing firm specialising in the Education Sector. Over the last 20 years, we have worked with many schools, academies and multi-academy trusts providing bespoke school websites, digital strategies, branding, marketing and safety/security solutions. We work across the UK and abroad in both the state and independent sectors.

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