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This section offers some useful articles on how schools and colleges can improve their online presence.

Our Approach to College Web Design and Development

blog approach to college web design development

Running a college online marketing campaign is an ongoing and intricate process, full of co-operation and innovation. Communication and ease of use is highly important and therefore the web strategy must be designed expertly with staff and students kept in mind at all times. At INCO Education we can successfully partner with a college to provide collaborative strategic web management. Often, when organisations or individual people refer to a web strategy they are talking about the wrong thing. They don't fully understand and so they don't achieve their goals. We are here to guide you through.

Design, Development and Content Management System

SEO will increase your traffic, in other words, the amount of visitors to your site or system. But they will not necessarily convert into customers or, in the case of colleges, students. Conversion rates rely heavily on the design and development of the site. A site with excellent navigation will mean an easier experience for any user.

College students will benefit from an easy to use system, as their priority when looking for a college is how easily they can find information on courses, and once on the course how easily they can navigate to the different tools available on the system. This is especially important if work must be submitted online. A well designed and developed site will mean numerous submissions, for example, can be uploaded without any problems.

During the development process, it is important for us to understand the key target audiences. At college this is generally teenagers, a target group who are particularly savvy with computers but who will easily become distracted and bored. We like to scope out our requirements, meet with students, staff and so on in order to build the correct approach to address your web strategy. For example, mobile web apps are something we have a keen focus in, as well as dynamic e-learning solutions and social media strategy to ensure we reach our teenage audiences as best we can.

Another key element of any site is written content. It will not only improve your Google ranking, as the better your content, the more likely you'll be indexed by Google, but it also increases conversion. If the content is not helpful or relevant, then it will not have the desired effect. Our content management system ensures that top quality and relevant content is added strategically to best suit your ongoing campaign.

Integrated Marketing Solution

We can also offer a completely 'integrated' marketing solution to include design for print (prospectus both online and offline) and other areas to suit the college. Our services are aimed at best marketing your services.

Search Engine Optimisation

Search Engine Optimisation (SEO) aims to encourage larger amounts of traffic to your site. By increasing the credibility of your site on a regular basis, Google will improve its ranking in search results. This will mean more visitors to your site. SEO largely focuses on ranking your site for certain keywords and terms, corresponding to your services, which users regular type in to the Google search bar.

SEO will also work as a marketing tool for your site. By getting your name out there, interested people will become quickly aware of your brand. In terms of online marketing, the easiest way to do this is increase your Google ranking for enough relevant keywords.

It also relies heavily on backlinks from other sites with their own credibility, meaning your ranking will also increase by association. Google, or BackRub, as it was nicknamed, was originally built on this notion by Larry Page when he came up with the idea for his university dissertation.

Course Management Systems

Modern colleges, offering a variety of programs and opportunities, rely significantly on advanced course management systems on a day-to-day basis. These are important software applications for the administration, documentation, tracking, reporting and delivery of e-learning education courses for almost every educational establishment. Getting more students enrolled on courses are far easier as well when it can be done almost entirely online.

Colleges, in particular, also promote the notion of studying from wherever you are, whether on site, at home or on holiday and whether full or part time. Many courses are nowadays run entirely over the net. Online course management systems are fantastic tools.

By 'partnering' with a college, so to speak, we can look after the complete web strategy from SEO, design, development, CMS and Social Media Strategy. We aim to get more students enrolled on courses, first and foremost.

We have over thirteen years experience working in the education sector and can tailor our services to you and your budget, please do get in touch by emailing us at or by calling 03330 124 907.

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