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This section offers some useful articles on how schools and colleges can improve their online presence.

Should schools be using social media?

blog school using social media

The use of social media by internet trolls and for cyber bullying is enough to put some schools off using social media. Schools need to have strong codes of conduct when it comes to students using social media during school time and if students are being bullied online then schools can't be seen to ignore it.

In addition, if a school starts using social media as an outlet for promotion and delivering messages doesn't it display double standards when the school is actively encouraging students not to use it during school time?

These are the kind of debates that are taking place with many education establishments at the moment and the use of social media in education continues to be a hotly debated topic with arguments for and against.

However, there's one thing for sure and that is social media can't be ignored. It's here to stay and if a school wants to be seen as progressive and forward-looking it's not the kind of thing that can be simply brushed aside.

Embracing the challenges of social media

Social media can be a strong force for good and if there are appropriate policies in place and the senior management of the school and governors are on board, then there's no reason why schools shouldn't be communicating more through social media, and in doing so, raising the awareness and profile of the school, its standards, and its philosophy.

There are several schools in the UK that have now embraced the challenges of social media and detailed below are some examples of how they are using it:

  • To post about the school ethos, goals and aspirations
  • To inform parents of events and extra-curricular activities
  • To answer questions about the school
  • To strengthen relationships with the local community
  • To share ideas and discuss issues
  • To celebrate school achievements
  • To promote the school
  • To communicate with students
  • Developing a social media strategy

Forward-looking schools are not shying away from using social media. They provide safe and secure frameworks for its use, they provide training and guidelines for teachers and other staff to follow and they put together strategies on how to best to use social media to engage parents, students and other stakeholders.

Social media is the primary way that younger people communicate so by having a strategy to communicate with them in this way then you are more likely to engage their interest, gain their buy-in and foster commitment.

Clearly there are challenges with using social media in schools but these challenges are not insurmountable. Inco Education has worked with many schools to help them understand more about digital marketing, website design, developing apps and using social media so if you would like more information then please contact us now on 03330 124 907. Alternatively you can email us at

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