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This section offers some useful articles on how schools and colleges can improve their online presence.

The Importance of Responsive Web Design

blog importance responsive web design

For any school wanting to make an impact with their website and get their message across to parents, governors, stakeholders and pupils it's vitally important that the website is easy to read, navigate and gives a great user experience. If you fail to do this then your website will not get the number of views and visits that you want and it may even frustrate your audience, which is something you definitely want to avoid.

The key to getting this right is responsive design. With the plethora of smartphones and tablets which are now in the marketplace it's essential that your website is designed so that it looks good on all of them. Most of us will have experienced the frustration of looking at a website on a smartphone and finding ourselves having to scroll endlessly to get to the information we want or not finding it at all. This will have happened because the website you are looking at didn't have responsive design.

In a society where information is expected immediately and attention spans are shortening, you need to be able to get your message across quickly without causing the user any hassle. With this in mind, if your current school website isn't responsive then we would highly recommend that you look into changing that.

So what exactly is responsive web design?

Well, without going into loads of technical detail, responsive web design will give your visitors an optimal viewing experience on all devices. This means that your website will be easy to read on smartphones, tablets, laptops, and desktop computers.

It does this by changing the appearance and layout of your website based on the size of screen it is being displayed on. Responsive design can do a number of things such as configuring buttons on the screen of a phone to make them easier to press, hiding parts of the design so that information can be presented differently, text can be re-sized so it's easier to read and the site can be edited down to display only the most important information.

With over 1/3 of all website visits now being conducted through a smartphone or tablet, responsive design ensures that user gets the experience they need.The compelling case for responsive design

The case for making your website responsive is a compelling one because:

  • It will improve the user experience
  • It will help you retain website traffic
  • It gives you more credibility and shows that you care about the look and feel of your website
  • Visitors will stay longer on your website because it is easy to navigate
  • It will pay dividends with regards to SEO because the search engines will be able to rank you more quickly
  • It gives you a competitive edge over other schools that may not have a responsive website

A responsive website will demonstrate that you take your digital presence seriously, that you are forward-looking and progressive and that you care about how the brand of your school is represented and showcased. All of these things matter.

INCO Education has worked with a number of schools to help them make their websites responsive. If you would like us to do the same for you then please contact us onĀ 03330 124 907 or email us at

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