Why powerful branding is critical to your MATs success
Multi-Academy Trusts (MATs) are now part of the education landscape. With hundreds of academies vying for the attention of the same prospective pupils in their region, competition is rife.
Your brand will be the first thing that parents experience so it needs to differentiate you from other learning providers and clearly convey your values, vision, ethos and personality.
Your brand fosters trust
The brand that you create is much more than an attractively designed logo, website and prospectus, that’s just part of it. Your brand tells a story and connects with parents and other stakeholders. It’s your unique identity that fosters trust and belief and sets you apart from anyone else.
Once you have defined your brand, you must consistently market/promote it and then practise what you preach!
Many MATs opt to work with external digital/brand partners to help with decision making as well as the delivery. This ensures that they can explore different options, test out impartial ideas and find the most effective ways of defining their brand.
Does your brand tell your unique story?
INCO is a leading web design and development, branding and marketing firm specialising in the Education Sector. Over the last 20 years, we have worked with many Schools, Academies and Multi Academy Trusts providing bespoke school websites, digital strategies, branding, marketing and safety/security solutions. We work across the UK and abroad in both the state and independent sectors.
Interested in INCO’s services for MAT's and Academies? Tell us how many schools there are in your group, what your timeframe is etc, and we’ll contact you.